Vision & values


“To be the world’s land transport operator of choice.”

SPARCQ – Our Operational Values


The health, safety and well-being of our team, customers and the community is our top priority.


We are committed to operational excellence, superior customer service, engaging the community we serve, being known as a great organisation to work in, and providing high shareholder value.


We pursue excellence in all we do, daily. Our customers can rely on us to deliver excellent service quality and recognise us as leaders in the industry.


As providers of an essential public service, we take pride in providing a unique offering by being an economic, community-driven social asset to every community in which we do business.


We offer outstanding services that delivers premium value to our customers and clients, and we always strive to improve all that we do.

We Care – Our Corporate Values


We Care for our Customers

Our customers are always the front and centre of what we do. We are committed to providing transportation services that are safe, reliable, and efficient. We recognise the existing and future needs of our customers and the communities we serve every day.

We Care for our People

Our people are our greatest asset. The health, safety and well-being of our people is our top priority. We are committed to providing a positive work culture and promoting a safe working environment. We foster diversity and inclusion, dignity, and respect. Our success is achieved through our team of passionate employees with a spirit of teamwork and collaboration, committed to excellent service delivery.

We Care for our Partners, Suppliers, and Stakeholders

We practise win-win partnerships with our partners, suppliers and stakeholders. We recognise the importance of long term, mutually sustainable relationships. As a trusted business partner, we commit to providing high standards of service delivery. With our suppliers, we commit to dealing fairly and ethically.

We Care for our Communities and the Environment

We respect the people in our communities and promote care for the environment by embracing sustainable practices across our businesses. We foster an environment of trust by engaging the communities we serve and supporting initiatives that provide a broader benefit to society. We are committed to minimising the environmental impact of our operations and promoting sustainable transportation outcomes.

We Care for our Shareholders

We are committed to generating value for our shareholders. We recognise that sustainable long-term value for our shareholders is built through continually recognising and acting on opportunities that have a positive financial impact supported by our internal and external stakeholders. This is achieved by making life better for our customers and communities, investing in our employees and in strong partnerships with our partners, suppliers, and stakeholders. We also commit to transparency and effective engagement with our shareholders.